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WAY HOME
REAL ESTATE AGENCY
Way Home is a Portuguese company specialising in real estate brokerage, focused on the needs of the consultant and the client.
A project born from the desire to be and do something different, bringing together different experiences and skills acquired over more than 20 years in the corporate world and more than 10 years in the property business, in different brands and business models.
SERVICES PROVIDED
PROFILE DEFINITION
STRATEGY
BRAND CREATION
SOCIAL media
PHOTOGRAPHY
VIDEO
A young brand that communicates
modernity and proximity
personality
The Way Home brand was involved in a process of creating a unique identity that goes beyond the products or services offered, aiming to convey values, emotions and a clear purpose. In order to stand out from a competitive market, it was important for Way Home to define a positioning strategy and thus build a well-defined value proposition to connect with the public in an authentic way.
personalised solution
Way Home’s visual identity was designed to represent the essence of the brand while being memorable and easy to recognise. The different types of blue and the font used convey a sense of home, comfort, youth, security and modernity.
